Are We Lost Again Sound Bites

Short audio clip extracted from a recording

A sound bite or soundbite ^[1] is a short clip of voice communication or music extracted from a longer piece of audio, often used to promote or exemplify the full length slice. In the context of journalism, a sound bite is characterized past a brusk phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since and so, politicians have increasingly employed sound bites to summarize their positions.

Due to its brevity, the sound seize with teeth oft overshadows the broader context in which it was spoken, and tin be misleading or inaccurate. The insertion of sound bites into news broadcasts or documentaries is open to manipulation, leading to conflict over journalistic ethics.

History [edit]

In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news cloth made sound bites key to political coverage. Politicians began to use PR techniques to arts and crafts self-images and slogans that would resonate with the idiot box-viewing audience and ensure their victory in campaigns.^[2] The term "sound bite" was coined in the late 1970s, several years before the presidency of Ronald Reagan, who was famous for short, memorable phrases like, "Mr. Gorbachev, tear downwards this wall!" in reference to the Berlin Wall.^[three]

During the 1988 United States presidential election, candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns past running a commercial that mocked contender George H.Westward. Bush's handlers' frustration over the gaffes of his vice presidential running-mate Dan Quayle.^[4]

Journalism [edit]

In journalism, audio bites are used to summarize the position of the speaker, as well equally to increase the interest of the reader or viewer in the piece. In both print and circulate journalism, sound bites are conventionally juxtaposed and interspersed with commentary from the announcer to create a news story. A balanced news study is expected to contain sound bites representing both sides of the debate.^[5] This technique, however, tin atomic number 82 to biased reporting when a sound bite is selected for sensationalism, or is used to promote the point of view of ane individual or grouping over another.^[6]

Affect [edit]

In his book The Sound Bite Society, Jeffrey Scheuer argues that the sound seize with teeth was the product of television'southward increased power over all forms of communication, and that the resulting tendency toward curt, tricky snippets of information had a meaning negative impact on American political discourse.^[7] In contrast, Peggy Noonan feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now recall of as great historical sound bites—such as "The only thing nosotros accept to fear is fright itself", the virtually famous phrase in Franklin D. Roosevelt's first Inaugural Address—were examples of eloquent speakers unselfconsciously and "only trying in words to capture the essence of the idea they wished to communicate."^[8]

The increased use of sound bites in news media has been criticized, and has led to discussions on journalistic and media ideals.^[ix] According to the Lawmaking of Ethics of the Society of Professional Journalists, journalists should "make sure that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations exercise non misrepresent. They should not oversimplify or highlight incidents out of context."^[10]

Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians. Senator Jim DeMint readily admitted this when he said, "There's a reason why well-nigh politicians talk in sanitized sound bites: In one case you go out of that, you're opening yourself up to get attacked."^[11]

Examples [edit]

• Ash heap of history
• Axis of evil
• Ever closer union
• Evil Empire speech
• Make America Great Again
• Manifest destiny
• Peace for our time
• Read my lips: no new taxes
• Daze and awe
• State of war on terror
• Weapons of mass destruction

See too [edit]

• Buzzword
• Catchphrase
• Concision (media studies)
• Gotcha journalism
• Media clip
• Sheeple
• Slogan
• Sounds to Sample
• Spin (public relations)
• Video clip

References [edit]

1. ^ "Soundbite".
2. ^ Michael Kazin; Rebecca Edwards; Adam Rothman (21 Baronial 2011). The Concise Princeton Encyclopedia of American Political History. Princeton University Press. p. 401. ISBN978-0-691-15207-3.
3. ^ Joanne Sujansky; Jan Ferri-Reed (ii June 2009). Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do Virtually Information technology . John Wiley & Sons. p. 174. ISBN978-0-470-43851-0.
4. ^ Peter Dahlgren (12 Nov 1993). Communication and Citizenship: Journalism and the Public Sphere. Psychology Printing. p. 122. ISBN978-0-415-10067-0.
5. ^ Jeremy K. Butler (8 September 2006). Television set: Disquisitional Methods and Applications. Psychology Press. p. 233. ISBN978-0-8058-5415-2 . Retrieved 4 August 2012.
6. ^ Wilkins (21 July 2008). Handbook of Media Ethics. Taylor & Francis. p. 111. ISBN978-0-8058-6191-4.
7. ^ Jeffrey Scheuer (2 Nov 2001). The Audio Bite Society: How Idiot box Helps the Right and Hurts the Left. Psychology Press. ISBN978-0-415-93662-0.
8. ^ Peggy Noonan (ane March 1999). On Speaking Well. HarperCollins. p. 93. ISBN978-0-06-098740-4.
9. ^ David Berry (xv December 2008). Journalism, Ethics and Society. Ashgate Publishing, Ltd. p. 28. ISBN978-0-7546-4780-5.
10. ^ "The Center for Public Integrity-Journalistic Ethics".
11. ^ "GOP plots to forbid more Akins". Pol.

External links [edit]

Look upward audio bite in Wiktionary, the complimentary lexicon.

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Source: https://en.wikipedia.org/wiki/Sound_bite

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